The Bite Blog


Round-Up Ready Sugar Beets to Make Your Mars Bar Sweet

Topics:
Biotechnology

Tuesday, August 5th, 2008, 11:24 AM

Blogger Rebekah Denn, of Devouring Seattle, dishes about Monsanto’s latest product: Round-up Ready sugar beets.

Denn calls on us, dear readers, to take a stand. Seven years ago beet seed vendors were ready to sell Roundup-ready beets to sugar-sweet companies like Hersey’s and Kelloggs, but fear of consumer revolt scared off the introduction of this genetically modified source for sugar crystals. Now producers like American Crystal Sugar think the consumer market has become complacent and used to the prevalence of biotech products in everything we eat.

If Monsanto rolls out modified beets, it will be the first new GMO product introduced to the market since genetically modified soybeans and corn entered the scene in the ’90s.

European countries do not allow GMOs to be sold, period. Kelloggs promises they will not market this new product to their European buyers, however here in the U.S. with our lack of GMO restrictions, our food is fair game. –Jeanne

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